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February 29 2024

The Salience of Packaging Design

The Salience of Packaging Design
dubai packaging companies

In the ever-evolving world of consumer goods, packaging design plays a critical role in the success of a product. With advancements in technology and changes in consumer preferences, the landscape of packaging design continues to transform. dubai packaging companiesare at the forefront of this transformation, offering innovative selections which enhance brand identity, ensure sustainability, and improve user experience.

The responsibility to understand the intricacies of a brand, the functionality of the packaging, and the preferences of the target audience befalls on the expertise of the dubai packaging companies . By leveraging our knowledge of materials, design principles, and market trends, we help companies develop packaging that stands out on the shelves and resonates with consumers.

As a revered food packaging design provider in Dubai, NRay work closely with brands to ensure that the packaging aligns with the overall marketing strategy and brand identity. This collaboration is crucial for creating a cohesive and recognizable brand image. Furthermore, packaging design providers are instrumental in addressing practical considerations such as cost-efficiency, sustainability, and compliance with regulatory standards.

One of the primary benefits of partnering with a packaging design company is access to a diverse skill set. These companies often have the resources to invest in the latest design software, prototyping tools, and material innovations. This allows them to push the boundaries of traditional packaging design and explore new possibilities. Additionally, packaging design companies can provide valuable insights into consumer behavior and market trends, helping brands stay ahead of the competition.

As we look ahead, several key trends are expected to shape the packaging design industry in 2024. These trends reflect the growing emphasis on sustainability, safety advancements, and changing consumer preferences.

The primary function of food packaging is to protect the contents from contamination and spoilage. This requires careful selection of materials that provide adequate barriers against moisture, oxygen, and light. The expertise of Packaging design providers helps consider factors such as temperature control and tamper-evidence to ensure product integrity. Food packaging is also subjected to stringent regulations to ensure consumer safety. Packaging design providers are generally informed about relevant laws and guidelines, including labeling requirements and material safety standards.

Packaging design in 2024 will see more experimentation with shapes and structures. Unique and unconventional packaging forms can capture consumer attention and differentiate products on the shelf. Minimalism in packaging design is also gaining popularity as consumers seek simplicity and clarity. Clean, uncluttered designs with a focus on essential information and branding elements are becoming more prevalent. These trends encourages creativity and innovation, challenging traditional notions of what packaging should look like.

Sustainable packaging is particularly important in the food industry due to the high volume of packaging waste it generates. Packaging design providers are increasingly exploring biodegradable, compostable, and recyclable materials for food packaging. Additionally, reducing packaging size and weight can minimize environmental impact.

The integration of technology into packaging design is another emerging trend. Smart packaging, which includes features like QR codes, NFC tags, and RFID chips, offers enhanced functionality and interactivity. These technologies can provide consumers with additional product information, track inventory, and even ensure product authenticity. In the coming years, we can anticipate more widespread adoption of smart packaging solutions.

Packaging design providers and companies are essential partners for brands seeking to create impactful and functional packaging. As we move into 2024, trends such as sustainability, smart packaging, and minimalism will continue to shape the industry. In the food sector, specific considerations such as safety, regulatory compliance, and consumer appeal are paramount. By staying at the forefront of innovation and understanding evolving consumer needs, packaging design providers will play a crucial role in helping brands succeed in a competitive marketplace.

February 29 2024

The Right Creative Agency

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The Right Creative Agency

Top digital branding companies in Dubai

In the ever-competitive business landscape, Top digital branding companies in Dubai branding has become a critical component for companies seeking to differentiate themselves and establish a lasting presence in the market. A strong brand is more than just a logo or a catchy tagline; it embodies the company’s values, mission, and overall identity. It fosters customer loyalty, drives business growth, and enhances market positioning. Equally important is the choice made for a creative agency to craft and manage this brand, as the right partner will amplify a brand’s impact and ensure its success.

A well-defined brand provides a business with a unique identity that sets it apart from its competitors. This identity encompasses the company’s values, vision, and mission, creating a cohesive image that customers can recognize and relate to. Strong branding ensures that when consumers see a product or service, they immediately associate it with a particular company, fostering recognition and recall. This is essential in crowded markets where businesses vie for consumer attention.

Branding plays a pivotal role in building customer loyalty and trust. A consistent and reliable brand communicates stability and dependability, making customers more likely to return. For instance, global brands like Apple and Pepsi have cultivated loyal customer bases through consistent branding that reflects their core values and promises. Trust is further reinforced by positive customer experiences that align with the brand’s message, creating a virtuous cycle of loyalty and advocacy.

A strong brand provides a competitive edge in the marketplace. It differentiates a company from its rivals, highlighting unique selling propositions and core strengths. This differentiation is vital for attracting and retaining customers, as it gives them compelling reasons to choose one brand over another. Effective branding can turn a business into a market leader, setting industry standards and trends.

Strong branding positively impacts a company’s financial performance. It can command premium pricing, increase market share, and improve profit margins. A recognizable and respected brand also enhances a company’s value in the eyes of investors and stakeholders, leading to better funding opportunities and financial stability. In essence, branding is not just a marketing expense but a crucial investment in a company’s future.

An agency brings a diverse team of experts who can handle various aspects of branding, from strategy and design to implementation and analysis, providing a cost-effective solution for comprehensive branding needs. The right creative agency will aim to engender all the qualities of good branding, bringing strategic expertise to the table. Their deep understanding of market dynamics, consumer behavior, and industry trends enables them to develop a branding strategy that aligns with the company’s goals and resonates with its target audience. A well-crafted strategy is the foundation of effective branding, guiding all subsequent creative and marketing efforts.

Top digital branding companies in Dubai are adept at translating strategic insights into compelling visual and verbal identities. Our expertise in design, copywriting, and multimedia ensures that the brand’s message is communicated effectively across various channels. This creative excellence is crucial for making a lasting impression on consumers and standing out in a crowded market. The right agency will produce work that is not only aesthetically pleasing but also strategically sound.

Consistency and innovation is key in branding. A creative agency ensures that all brand communications are cohesive and aligned with the overall brand strategy, introducing fresh perspectives that can propel a brand forward. This includes everything from logo design and packaging to advertising and social media content. Consistent branding reinforces brand recognition and trust, making it easier for customers to identify and remember the brand. An experienced branding agency in the UAE, like NRay, will maintain this consistency across all touchpoints, ensuring a unified brand experience.

February 29 2024

The team that cuts cakes together, stays together.

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The team that cuts cakes together, stays together.

At NRay Designs our job lists on the 22nd of March was shrouded with a mysterious task. We need to surprise someone at the office with a memorable cake cutting! Not just one, in fact, we have three upcoming Birthdays to bash up on this single day.

So we happily chucked the deadlines and brainstorming aside and went looking for balloons, hats and candles. What better way to begin a weekend than with some vivid colored cakes! When that happens with your buddies, whom you end up spending more hours with, than your mobile, you got to have a smash.

That’s exactly what NRay witnessed. 3 cakes and 3 beaming birthday faces and some even more hungry grins that are waiting to dig into that yummy array of dishes

Nausheer, Faza and Shabin were in toe to cut to cut their vividly coloured red, green and blue cakes respectively. Speaking of colors, they are not just the primary colors that you and I know of. As with everything NRay, they have a story and something relevant about these colors too. Nausheer’s Burgundy stands for NRay’s brand color itself. Faza, the allrounder’s was Green, the one that symbolizes the NRay Media brand color. And Shabin’s Blue is NRay Digital brand’s color. What better way to celebrate an office birthday party than by cutting a slice of what you do there! Brilliant.

This simple cake cutting at NRay showcases what Team NRay stands for.
It’s a coming together of people with different talents, from different places, with different aspirations, with different ideologies. But they all blend as one in this NRay space where impeccable teamwork results in some of the most beautiful ideas and designs.

Well done Team NRay.
The team that cuts cakes together, stays together.
#CreatingWithPassion

February 29 2024

Squeezing out a ‘fresh-forever’ identity

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Squeezing out a ‘fresh-forever’ identity

How refreshing it would be to have a freshly squeezed cup of orange juice on the go! And when that comes with the added assurance of zero added water, flavor and preservatives? Hold on, it doesn’t stop there. And when it comes out of a vending machine? And when it is first of its kind in Dubai?

A super refreshing brief at which our excited branding team at NRay were nothing less than bouncing oranges full of energy. It’s not every day that we get to work on something as fun and fresh as this!

Along with the logo design, the first and foremost requirement was to brand the vending machines which would be installed at the metro stations and government offices across Dubai.

One word that summarized the brief was, it has to be ‘catchy’! It should scream out freshness. It should lure those who skim through the traffic and make them grab a cup of freshness without any guilt. Basically, it should convey the ‘first-of-its-kind-fruit-to-cup-get-it-now-on-the-go’ phenomenon at a glance. The brand new logo conveys just that, a juicy orange with the brand name, ‘Fresh Now’.

You can’t ignore it. You can’t resist it. The moment you see it, you taste that zing of an orange, you smell that citrusy aroma, you feel that smack after a gulp and you want it now! Yes, that was the feedback NRay got after the freshly branded ‘Fresh Now’ vending machines got loyal followers.

At NRay we work towards hearing this from our clients. We enjoyed designing ‘Fresh Now’ as we would a freshly squeezed cup of pure, no-nonsense orange juice.

Thank you team ‘Fresh Now’.

February 29 2024

Being the ‘Ref’!!

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Being the ‘Ref’!!

Tea 90 Plus, the start-up restaurant has some of the most vibrant patrons behind it. The idea to launch and establish the brand as a Sports Café / Restaurant placed the brand clearly a notch up from the rest of the clutter. ‘Sip and Score’, the tagline of the brand says it all. You get to sip your favorite brew while watching the most loved game on the planet, the mighty football!

The perfect calm to soothe your nerves after 90 minutes of fervently watching the footwork of masters. The brief was simple. Connect everything related to the brand with food and football. Easier said than done!

When Team NRay Designs sat down to have a brainstorming session on this, nothing much came up other than few paper planes, cups and cups and cups of our favorite ‘chai’ with lots of football! Yeah, we confess. We too love the game! Until someone said, “You know what? Football is like a cup of tea. It should be enjoyed with family and friends”. Interesting! And we were like; these are what we should do! Quotes! Twisting the best of food or football quotes to incorporate both. To make them part of the interior, in their collaterals, on their menu and just about everywhere!

If football was a religion, tea would have been the sacred elixir. Because it just makes everything better and tastes best when you are with your team! When the final outcome of the logo came out, both the teams Team NRay and Team T90+ had nothing to disagree on. Another fine instance where, clarity in communication played the Referee. And together, we offered the brand to the ‘12th Man’, the hard-to-please tea purists of Damam, Saudi Arabia. The well received and appreciated saga of Tea 90 Plus continues to ‘sip and score’ till date.

And NRay is proud to be a part of the success brewing team. Thank you.

Interior designing courtesy: Ansh Interiors
https://www.fb.com/AnshInteriors

February 29 2024

The making of Juicemaker!

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The making of Juicemaker!

The rise in disposable income, people adopting the western culture, and health awareness are among the topmost factors to drive the juice business in India. The growing trend of fitness and keeping oneself healthy is supporting these business ideas.

Juicemaker — A new-age startup with a vision to make people healthier. It was founded in 2014 by a group of young entrepreneurs passionate about promoting affordable healthy food and fresh juices. The initial idea was straight and clear. To become a reliable brand for the Bangalorians who are increasingly conscious about what they eat and adopting healthy lifestyles to become more fit and happy

Food & Beverages Industry is really exciting to work with, as the communication happens directly with the crowd. At NRay as a branding agency, our role was to crack a theme and develop the whole collateral, uniforms, website, mobile app, social media poster designs, look N feel of interiors to communicate the fresh concept of Juicemaker.

Our team put our thoughts into paper, after discussions and involvement of the whole creative team the idea came out well and we developed the master theme. Throughout the discussion, the target customers in Bangalore — a super mix of all north & south Indian youths who are mostly professionals, students or businessmen are considered.

The Fresh and simple design of the menu had a positive impact on people walking into the stores. The interior design theme was cool enough to give a healthy brand feel to the customers. Thanks to Ansh Interiors for brilliant execution. Within a very short span of time, Juicemaker was able to launch over 8 outlets throughout Bangalore. The social media campaigns and attractive designs have always lifted the brand position among the customers.

Now, this growing brand is expanding all over India through franchising and we’re confident that Juicemaker can easily compete with global brands.

Thank you Juicemaker for your trust on NRay and we really appreciate your spirit Bangaloreans!

February 29 2024

Come on Kerala — Birth of Hopes & Hopey

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Come on Kerala — Birth of Hopes & Hopey

The largest circulated Indian newspaper in the Middle East and the creators of milestone events in the region — Gulf Madhyamam developed an idea to initiate the biggest Indian International Expo in UAE. They named it Come on Kerala! Yes, as the name indicates the Expo focuses on promoting Kerala. Come on Kerala aims in nurturing and strengthening the cultural and business relationship of UAE and Kerala.

Unlike the conventional Expos happening in the city, this event can simultaneously entertain the visitors with various cultural programs and engage business personalities with seminars, expert talks and panel discussions.

The Initial requirement from the Client-side was to develop a mascot to represent this great event. After continuous research and brainstorming within the team, our creative head Mr. Nausheer sketched a logo with a parrot as the mascot. The parrot was a good choice being a very common bird seen in Kerala. The logo came out well with vibrant colors giving a celebration mood and a positive vibe which really suits the event theme.

The logo was unanimously welcomed by the client.

The newspaper teaser campaign was a brilliant idea and it succeeded in generating curiosity among its readers. The first was a Hopey’s flight from a coconut palm and second is parrot flying to a date palm without showing parrot in both the Ads, but only the path and direction of its flight. This beautifully conveys the journey of a bird from Kerala to Arabia. The third teaser was landing of parrot over Burj Khalifa, directly representing the launch of the event at UAE.

To make the event more interesting, we suggested giving an opportunity to the public to name the Mascot. And finally, the name ’Hopey’ was chosen.

Since then, it was a fascinating journey of developing a colorful atmosphere for Hopey to explore. The developments A-Z collateral and digital designs of a massive event started rolling out.

Our major challenge was to highlight a celebration mood throughout the deigns and collateral by maintaining a tone of B2B sessions and commercial scope of the event. Over 80 newspaper adverts released all over the editions in GCC and India boosted the event publicity. We developed the website, implemented digital marketing strategies through social media pages with designs bringing a carnival feel. The collaterals designed by NRay became the highlight of the event and was well appreciated by the audience.

The event was a huge success with a participation of over 163,000 visitors in 2018 and over 200,000 in 2019. The Sharjah Expo center recognized Come on Kerala as the biggest Indian event happened in the history of UAE.

We’re glad that Come on Kerala is now established as the grand event of Indians in UAE. Thank you Gulf Madhyamam for this great opportunity to undertake the branding of such a wonderful event.

February 29 2024

A Royal Baking!

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A Royal Baking!

Royal Breads is a premium brand from Oasis cuisines, one of the leading Industrial bakers in the United Arab Emirates. Oasis Cuisines, a 20-year-old Industrial baker with steady growth in the market has a wide distribution network composing a fleet of delivery vehicles running across the UAE, daily with freshly baked products.

Through these years, their commitment towards food safety, quality and hygiene standards have acquired trust among its customers in the region.

The insightful management had always adapted Oasis to the everchanging technology in terms of production, machinery and safety measures to ensure its position in a competitive market like UAE. They realized that revamping the whole packaging design is the need of the hour to upgrade the brand to the next level.

We are proud to transform the brand with a stylish logo and elegant packaging designs. The package design had to feel credible, more than just a new way of dressing; it had to be something distinct.

Being an agency carrying good experience in branding and packaging, it didn’t take much time for us to present the identity and master package design to meet the client’s as well as the market requirements. Royal Bread is focusing on opening its own outlets in the near future. Accordingly, we developed the designs to suit the interior and outlet branding besides the packaging design.

The colorful package design maintaining a grid for all the varieties of products resulted in bringing consistency in design. Royal Breads products stood apart in the racks with its unique stylish design.

It was our pleasure to see the growth of such brands in the Industry. We are grateful to the management team at Royal Breads for their trust on NRay.

February 29 2024

A smart click!

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A smart click!

Clikon — An emerging Electronics brand in the middle east has grown to become one of the fastest growing suppliers of Electronic products in the region. With the strong support of dedicated research and development team and by applying the latest technologies, trend and style in their products, Clikon has achieved its position in this competitive market.

One of the major challenges faced by Clikon was the lack of consistent package design for each of its product categories. While entering new markets, it is essential for a growing brand to connect with and establish a relationship with the people they’re trying to reach.

They wanted a fully differentiated visual personality for the packaging design. NRay having the capacity to effectively navigate the complex dynamic of changing the packaging design, we decided to maintain the crucial element of the package which is the white background color and the visibility of the logo. This will surely help loyal customers to easily distinguish their new packaging from their competitors. As a part of enhancement, the logo was refined a bit to fit more easily to the new packaging design.

Initially, the task was to develop a master design to compete with global brands in the middle east. We chose three products from home appliances categories — the mixer, kettle & iron box, which are of different sizes. Our team came up with a clean white design giving more visibility to the product. We strictly avoided unwanted information in the front part by including only the significant icons, warranty etc. The package design also allowed maximum attraction to the logo, which helps in registering the brand easily among the customers.

We’re confident this new package design can actually elevate the brand in its totality and will support the brand to conquer the new heights. Thank you team Clikon for choosing NRay.

February 29 2024

MMC -A new turn to the journey of discovery

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MMC -A new turn to the journey of discovery

Established in 2010, Malabar Medical College & Research Centre with a campus spreading over 32 acres of land provides all the most modern facilities in the health care industry to the people of North Kerala. Since its inception, MMC has been on a tireless journey of discovering new ways to ensure wellness for all. They have constantly changed according to the new advances in technology, medicine and research.

We were asked to refresh the brand to reflect their collective value systems. Following a thorough study about the consumer behavior and approach of North Keralites towards the Healthcare Industry, we developed the whole brand materials all fronted by a new logo and tagline.

The management also realized it is important to enhance the way they communicate with its consumers. Consumers are more empowered now than they have ever been; they have access to more information on treatment and a wider range of providers. This means healthcare brands are compelled to embrace the same strategies as their retail counterparts, redoubling their marketing efforts to improve patient engagement. The brand strategy doesn’t stop once you get patients in the door, either. Patient satisfaction mandates have made the consumer-centric healthcare model the new standard of care.

‘Discover a new life’ — the management was impressed by the theme and gave the green light to proceed with further development.

Since then, it was a journey of discovering new life to MMC and to whatever represented the hospital. We developed the designs for interior graphics, separate uniforms for each department, signboards, ambulance branding, brochures, press and magazine adverts, billboards and more.

The new face of MMC beautifully represented their commitment to excellence and quality in healthcare.

For us, it’s yet another great story of renewing a brand. Thank you, MMC

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Posts by :

The Salience of Packaging Design

The Salience of Packaging Design
dubai packaging companies

The Right Creative Agency

The Right Creative Agency

The team that cuts cakes together, stays together.

The team that cuts cakes together, stays together.

Squeezing out a ‘fresh-forever’ identity

Squeezing out a ‘fresh-forever’ identity

Being the ‘Ref’!!

Being the ‘Ref’!!

The making of Juicemaker!

The making of Juicemaker!

Come on Kerala — Birth of Hopes & Hopey

Come on Kerala — Birth of Hopes & Hopey

A Royal Baking!

A Royal Baking!

A smart click!

A smart click!

MMC -A new turn to the journey of discovery

MMC -A new turn to the journey of discovery

Let NRay be your creative catalyst.

Contact us to give your brand

a marvelous makeover.

Let NRay be your creative catalyst. Contact us to give your brand a marvelous makeover.

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admin

About admin

Posts by :

The Salience of Packaging Designdubai packaging companies

The Right Creative Agency

The team that cuts cakes together, stays together.

Squeezing out a ‘fresh-forever’ identity

Being the ‘Ref’!!

The making of Juicemaker!

Come on Kerala — Birth of Hopes & Hopey

A Royal Baking!

A smart click!

MMC -A new turn to the journey of discovery

Let NRay be your creative catalyst.

Contact us to give your brand

a marvelous makeover.

Let NRay be your creative catalyst. Contact us to give your brand a marvelous makeover.

Services

Menu Links

Social Links

Contact

The Salience of Packaging Design
dubai packaging companies