Rebranding an 85 year old legacy.
Since 1932, RKG ghee is synonymous with purity, divinity, quality and trust. One of the most trusted brands in and out of its home base, India, the brand presented NRay Designs with a tough brief to rebrand the same. To alter the trust that tradition carries is a big challenge and it needs to be tackled with utmost care. We knew it the moment RKG trusted us with their legacy. The image and reliability, the core values of RKG, was redesigned while keeping intact the essence of the brand.
The colour scheme was maintained to still stay close to their patrons hearts. And the outcome was a classier, global, cleaner brand identity that will call out to you from any shelf.
At NRay, we take extreme pride to have been presented with the opportunity to work with such traditional brands. Time tested and trusted ones. Our heartfelt thanks to team #RKG for having completed together with a challenging task, successfully.
Team NRay.
#CreatingWithPassion
