Being the ‘Ref’!!
Tea 90 Plus, the start-up restaurant has some of the most vibrant patrons behind it. The idea to launch and establish the brand as a Sports Café / Restaurant placed the brand clearly a notch up from the rest of the clutter. ‘Sip and Score’, the tagline of the brand says it all. You get to sip your favorite brew while watching the most loved game on the planet, the mighty football!
The perfect calm to soothe your nerves after 90 minutes of fervently watching the footwork of masters. The brief was simple. Connect everything related to the brand with food and football. Easier said than done!
When Team NRay Designs sat down to have a brainstorming session on this, nothing much came up other than few paper planes, cups and cups and cups of our favorite ‘chai’ with lots of football! Yeah, we confess. We too love the game! Until someone said, “You know what? Football is like a cup of tea. It should be enjoyed with family and friends”. Interesting! And we were like; these are what we should do! Quotes! Twisting the best of food or football quotes to incorporate both. To make them part of the interior, in their collaterals, on their menu and just about everywhere!
If football was a religion, tea would have been the sacred elixir. Because it just makes everything better and tastes best when you are with your team! When the final outcome of the logo came out, both the teams Team NRay and Team T90+ had nothing to disagree on. Another fine instance where, clarity in communication played the Referee. And together, we offered the brand to the ‘12th Man’, the hard-to-please tea purists of Damam, Saudi Arabia. The well received and appreciated saga of Tea 90 Plus continues to ‘sip and score’ till date.
And NRay is proud to be a part of the success brewing team. Thank you.
Interior designing courtesy: Ansh Interiors
https://www.fb.com/AnshInteriors
