The making of Juicemaker!

The rise in disposable income, people adopting the western culture, and health awareness are among the topmost factors to drive the juice business in India. The growing trend of fitness and keeping oneself healthy is supporting these business ideas.

Juicemaker — A new-age startup with a vision to make people healthier. It was founded in 2014 by a group of young entrepreneurs passionate about promoting affordable healthy food and fresh juices. The initial idea was straight and clear. To become a reliable brand for the Bangalorians who are increasingly conscious about what they eat and adopting healthy lifestyles to become more fit and happy

Food & Beverages Industry is really exciting to work with, as the communication happens directly with the crowd. At NRay as a branding agency, our role was to crack a theme and develop the whole collateral, uniforms, website, mobile app, social media poster designs, look N feel of interiors to communicate the fresh concept of Juicemaker.

Our team put our thoughts into paper, after discussions and involvement of the whole creative team the idea came out well and we developed the master theme. Throughout the discussion, the target customers in Bangalore — a super mix of all north & south Indian youths who are mostly professionals, students or businessmen are considered.

The Fresh and simple design of the menu had a positive impact on people walking into the stores. The interior design theme was cool enough to give a healthy brand feel to the customers. Thanks to Ansh Interiors for brilliant execution. Within a very short span of time, Juicemaker was able to launch over 8 outlets throughout Bangalore. The social media campaigns and attractive designs have always lifted the brand position among the customers.